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In The SpotLyght Feature Magazine

In today’s constant contact, cell-phone celebrated, digital world, most people can go days or even weeks without spending any time in natural sunlight. Instead, we eat breakfast inside, or on the go, only to race to an office filled with artificial light and plastic plants, for 8 to 10 hours a day.

It’s no wonder why Americans’ mental health is suffering. Compare that hectic routine to those memorable moments when you’re able to sit quietly, let the sunshine warm your face, hear the birds and allow nature to envelope you. While everyone longs for less stress, actually relaxing can be dauntingly stressful! However, a new study out of the United Kingdom sheds light on one way people can de-stress: bird watching.

The study finds that people who watch birds from their home have lower depression, anxiety and stress compared to those who live in less leafy areas that have fewer birds. “People felt relaxed and connected to nature when they watched birds in their garden,” researchers say. “These feelings increased with the level of bird feeding in the yard,” they add. Specifically, the number of birds people might see was directly associated with better mental health.

“This study starts to unpick the role that some key components of nature play for our mental well-being. Birds around the home and nature in general, show great promise in preventive health care, making cities healthier, happier places to live,” says lead researcher Dr. Daniel Cox from the University of Exeter. Dr. Tina Phillips, Cornell Lab of Ornithology agrees.

“Overwhelmingly, studies show that people feed birds because it makes them feel more relaxed, that it’s something they’re interested in and ultimately something which makes them feel good. “If you want to disconnect from the digital world and relieve some daily stress and anxiety, getting outside, bird watching could be the key to increasing your mindful, mental health.

Since studies reveal the more birds you see, the less likely you are to be stressed and anxious, it’s important to attract as many birds as possible. The first step to attracting birds is to use an all-purpose tube feeder, which is the number one feeder choice, allowing birds to feed from multiple ports. Cole’s Wild Bird Products Co. for example offers the Terrific Tube feeder; it’s made to last with state-of-the-art materials which prevent warping and discoloration and it features a “Quick Clean” removable base, so cleaning is super simple.

Natural grip perch covers mimic the feel of a real branch, which encourages longer feeding times. Once you have the right feeder, you’ll need reliable seed that will bring birds to your backyard to deliver that dose of stress relief we all desire. According to Elaine Cole, President and owner of Cole’s, the quality of birdseed will determine how many feathered friends will flock to your backyard.

Unlike other birdseed mixes which typically contain cheap filler seed like milo and wheat, Cole’s selects only the top 1 to 2 percent of the highest quality seeds birds like to eat. Also, Cole’s doesn’t add pesticides or chemicals, preferring instead to keep the seed as close to its natural state as possible. “If you use inferior seed, you’re not going to like the results. Our seed is specifically formulated to attract the greatest number, variety and species of birds. Birds are picky and birdseed matters. If you use cheap feed, they won’t hesitate look for something else they prefer. Birds are like people, give them what they like to eat and they’ll come back and bring their friends.” Cole said.

Since we’ve learned that the more birds we attract, the more stress-free we’ll be, it makes good sense to use the best bird feed you can buy. Cole’s Special Feeder, attracts the greatest number of wild birds than any other mix out there. Add Cole’s Blue Ribbon blend, which attracts the greatest variety of wild birds to the mix and you’ve got the perfect prescription to help calm your anxiety and stress. At the heart of it, everyone wants less stress and anxiety. Once you start watching birds in action, they’ll engage your attention in a way that keeps you in the moment, a state that provides mental relief. Admiring their beauty, listening to their sweet song and enjoying their antics will calm your overactive mind and bring joy and renewal. For more information on top quality feed and feeders, please visit: Cole’s website

(NewsUSA)

Whether you’re buying online or shopping in a store, there are many modern shopping conveniences available today that can be traced back to the debut of a seemingly simple technology – the first barcode scan.

With a powerful impact on global commerce, the barcode is used by millions of people everywhere, every day.

However, its creation required decades of collaboration with grocery industry leaders to establish its design, use and ultimately cement its place in retail. This year, we celebrate the definitive moment in history when 45 years ago, the first Universal Product Code (UPC) was scanned – a milestone that led to unprecedented economic opportunities and the variety of shopping options we enjoy today. 

The Barcode’s Origins 

Few shoppers today remember a time when product prices were manually entered at a cash register. Before checkouts featured barcodes and scanners, long lines snaked throughout the supermarket and shoppers waited impatiently. Grocery stores were desperately searching for a way to improve efficiency and profits.

Inventor and scientist Norman Joseph Woodland and his research partner Bernard Silver, began work on a solution to the grocers’ problem in the late 1940s. Woodland’s inspiration for the first barcode occurred when he drew a circular, bullseye-shaped design with a bar and space pattern in the sand while living in Miami Beach. However, it took more than 20 years for the idea to be fully realized. Advances in laser scanning technology created renewed interest in barcode development in the early 1970s.

Woodland was working at IBM, when his colleague, George Laurer, created the linear UPC barcode – that version was ultimately selected by the grocery industry in 1973 and continues to be printed on products. The Uniform Product Code Council (later rebranded GS1) was named the barcode administrator in 1974 to issue product identification numbers to be encoded into barcodes, known today as the Global Trade Item Number (GTIN). The organisation set guidelines for its use and began testing it.

On June 26, 1974, the UPC barcode made its debut at the checkout counter of the Troy, Ohio Marsh Supermarket. The first item scanned was a ten-pack of Wrigley’s Juicy Fruit gum, priced at 67 cents. The local newspaper headline read: “Local Marsh Store Features Computerized Checkout System.” 

Today’s Impact and Opportunity 

Today, the barcode is scanned more than six billion times a day globally. Multiple versions and uses of the barcode have emerged over the past few decades. QR codes, for example, provide consumers with detailed product information with the scan of a smartphone. Barcodes and their associated numbers have also become an important part of e-commerce by helping to make products easier to find online and that the right product arrives at the consumer’s doorstep.

While barcodes have improved the consumer experience, they have also transformed businesses. For example, barcodes help manufacturers and retailers track products in the supply chain and play a major role in inventory management. Advanced barcodes can help manufacturers and retailers pinpoint products during a recall, or identify counterfeit goods so that they can be removed from stock. 

What’s Next? 

Looking to the future, business leaders are evaluating how the barcode can evolve to meet the changing needs of consumers and industries. Future barcode uses will focus on empowering consumers with more information, as the smartphone continues to be an essential shopping assistant. For example, web-enabled barcodes will expand on what’s already been made possible through QR code or barcode scanning to connect the shopper to more trustworthy information, such as how-to videos, discount offers, and shopper reviews.

Also, future shopping experiences are likely to include many more internet-connected devices – for example, a dressing room mirror that can automatically suggest another style or size. As these innovations become mainstream, the identification standards that power the barcode are critical to ensuring that the products offered match the personalized needs of the shopper.

GS1 US is continuing the same pioneering spirit established 45 years ago by helping businesses all over the world continue to grow. More than 300,000 businesses large and small turn to GS1 US for their barcoding and identification needs, and recognize the value of launching products with identification that is universally-accepted by leading retailers, distributors and other business partners. To learn how GS1 US enables business success, please visit www.gs1us.org/45thanniversary.

(NewsUSA)

The last thing any company wants is a misstep that hurts the trust it has built with customers. This is especially true for smaller businesses, which may not have the resources to recover from a reputational setback. To prevent mistakes, bad decisions and wrongdoing, smaller businesses can take a proactive approach to developing ethical business leaders and business cultures. In doing so, experts say businesses can achieve benefits for their bottom line, their employees and the common good.

It can happen anywhere

Often, leaders at small businesses with few employees feel protected from or less susceptible to fraud or unethical conduct because of the close-knit nature of their teams. But research shows the issue of unethical behavior is more widespread than they realize, and certainly isn’t confined to one type of business. According to a 2017 Ethics and Compliance Initiative survey, nearly 47% of U.S. employees at companies of all sizes said they personally observed workplace conduct that “either violated organizational standards or the law.”

A 2018 Better Business Bureau survey found that 84% of consumers trust small businesses the most. That’s important for business owners to recognize, because the more trust a consumer puts in your company, the greater the ramifications when that trust is broken. This means business leaders have every incentive to develop strong ethical standards and cultures.

Empowering businesses

One university is looking to empower smaller businesses through a new open-access website. The University of St. Thomas recently launched the Business Ethics Resource Center (BERC), with U.S. Bank as the founding sponsor. The BERC is part of the university’s Center for Ethics in Practice in the Opus College of Business and provides practical resources for small and midsized businesses, focusing on ways they can develop ethical leaders and cultures.

Resources include videos, articles, toolkits, example plans and other multimedia assets that can help companies promote ethical conduct as part of their core mission. The BERC is designed to help time-strapped business leaders develop and sustain a strong ethical culture within their organizations and realize the inherent benefits that come along with that.

The benefits of ethics

While it’s difficult to determine the true cost of developing an ethical culture within your organization, it’s clear there are a number of tangible benefits. For starters, practicing ethics can help you avoid costly legal issues while enhancing your company’s reputation. It will also help you build customer loyalty, with 80% of customers saying they are more loyal to a company with good ethics, according to a recent survey from Salesforce. The same qualities that attract customers will also increase your ability to attract and retain outstanding employees. When you’re able to establish ethical standards as the foundation of your company values, you foster a more positive, meaningful work culture for your employees.

Promoting ethical conduct and compliance doesn’t have to be expensive. By utilizing the resources available and cementing strong ethical standards as a critical part of company values, businesses can establish an ethical company culture that benefits everyone involved.

(BPT)

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